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Disney’s Bob Iger: How acquisitions become an ecosystem, part 2

Masters of Scale

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Navigating Disney's Brand Evolution

This chapter explores the challenges and strategies involved in integrating Disney's diverse acquisitions into its family-friendly brand, focusing on the launch of Disney+ and its content strategy. It also highlights the impact of the COVID-19 pandemic on Disney's operations, underscoring the importance of maintaining brand identity while adapting to new market demands.

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