Disney's Global Expansion: Shanghai Disneyland

This chapter explores the strategic relationship between Disney's franchises and their theme parks, particularly focusing on the establishment of Shanghai Disneyland. It discusses the cultural and economic considerations that shaped the park's development, emphasizing the significance of adapting Disney's branding to resonate with local traditions. Additionally, the chapter highlights the intricate partnership with the Chinese government and the challenges faced in creating a unique, immersive experience that balances global appeal with respect for cultural distinctions.

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