Katie Fogertey, CFO of Shake Shack, discusses bespoke deployment, drive-thrus, combo meals, and the importance of kiosks for the company's future. They explore the impact of food delivery services, government regulation, and innovative strategies for enhancing guest experiences.
Shake Shack focuses on bespoke deployment to introduce new processes and technology across its restaurants.
Utilizing data internally, Shake Shack tailors staffing models and predicts sales trends for optimized operational efficiency.
Deep dives
Exploring the Significance of Government Regulation in Restaurant Tech
Government regulation in restaurant technology has become a focal point, with senators asking major companies like Uber and DoorDash to clarify consumer fees. The initiative aims to address concerns of price gouging and transparency in fee breakdowns, possibly impacting consumer costs for food delivery services. While companies are expected to comply with disclosing detailed fee structures, the discussion highlights the evolving landscape of regulation and its implications for consumers and the food delivery industry.
The Debate on Food Delivery as a Luxury vs. Necessity
The podcast delves into the debate on whether home food delivery is a luxury or a necessary convenience. The conversation reflects contrasting views, highlighting the shift in consumer behavior towards relying on delivery services. While some argue for its essential role in busy modern lifestyles, others question if it should be considered a fundamental right. The discussion underscores the societal impact and evolving perceptions of food delivery in today's fast-paced world.
Optimizing Operational Efficiency through Data-Driven Insights
Shake Shack's CFO emphasizes the importance of leveraging data to enhance operational efficiency and understand consumer behavior. By owning and analyzing data in-house, the company gains insights to tailor staffing models, predict sales trends, and optimize labor deployment. The data-driven approach allows Shake Shack to customize strategies, such as staffing levels for different store formats and menu mixes, ultimately enhancing the guest experience and maximizing profitability.
Empowering Guest Experience with Self-Service Kiosks and Digital Merchandising
Shake Shack's implementation of self-service kiosks reflects a strategic move towards enhancing the guest experience and streamlining operations. The kiosks not only increase efficiency but also provide a personalized digital merchandising journey for customers, promoting upsells and optimizing sales. By integrating technology seamlessly with hospitality, Shake Shack aims to drive guest acquisition, improve throughput, and deliver a more engaging and convenient dining experience.
As Shake Shack's chief financial officer, Katie Fogertey manages the business's financial actions — that's obvious. But she's as much of a tech and operations expert as a financial one, taking a hands-on and holistic view of company when making decisions about its future. In this episode, we talk about "bespoke deployment" — Katie's term (that Kristen loves) for rolling out new processes and technology across the restaurants, new initiatives like drive-thrus and combo meals, and why kiosks are so important to Shake Shack's future. Music provided by Heywood Rex.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode