Masters of Scale Ford’s Bill Ford: The Refounder Mindset, part 2
May 17, 2022
Bill Ford, Executive Chair and former CEO of Ford Motor Company, discusses his journey to transform Ford into an environmental leader. He emphasizes the necessity of nurturing buy-in throughout the organization to overcome resistance to change. The excitement surrounding the electric Ford F-150 Lightning signifies a shift in the automotive industry, while Ford's commitment to stricter emissions standards showcases environmental responsibility. He also introduces the 'Lobatical'—a unique program enhancing employee welfare, linking it to customer satisfaction.
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F-150 Lightning Launch Success
- Ford's F-150 Lightning launch saw immense interest, with dealerships receiving numerous reservations and inquiries.
- This mass adoption of an electric version of America's most popular vehicle signals a shift towards mainstream EV adoption.
Mass EV Adoption Impact
- Electrifying the popular F-150 indicates a broader shift towards mass EV adoption.
- This transformation will impact infrastructure, with charging stations becoming more common and homes potentially being powered by vehicles.
Managing Resistance to Change
- Explain to every individual how their role will change and how they fit into the new vision.
- Address anxieties about change by highlighting the positive impacts, making it more fun, interesting, and profitable.