Ford’s Bill Ford: The Refounder Mindset, part 2
Masters of Scale
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Electrifying Tradition: The Ford F-150 Lightning Revolution
This chapter explores the excitement surrounding the launch of the Ford F-150 Lightning, as dealers report an unprecedented surge in interest and reservations. It discusses the implications of electrifying a core product for Ford and the automotive industry, touching on cultural significance, innovation challenges, and the potential for reshaping urban mobility. Through a mixture of historical context and personal anecdotes, the chapter emphasizes the need for change and adaptation within traditional sectors.
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