Bill Ford

Bill Ford, executive chair of the Ford Motor Company and heir to a legacy, discusses his unique entry into the family business and the importance of internal change. He introduces the 'refounder mindset,' emphasizing adaptation and transparency in corporate culture for sustainable growth. Ford shares insights on revitalizing Detroit, turning the historic Michigan Central Station into a community hub, and engaging employees through innovative benefits like the Lobatical. He highlights the transformation of the Rouge plant into a sustainability leader, blending compassion with business innovation.

Bill Ford, Executive Chair and former CEO of Ford Motor Company, discusses his journey to transform Ford into an environmental leader. He emphasizes the necessity of nurturing buy-in throughout the organization to overcome resistance to change. The excitement surrounding the electric Ford F-150 Lightning signifies a shift in the automotive industry, while Ford's commitment to stricter emissions standards showcases environmental responsibility. He also introduces the 'Lobatical'—a unique program enhancing employee welfare, linking it to customer satisfaction.