Justin Piche, CEO and Founder of Scout Land Group, is a US Navy veteran turned successful entrepreneur in real estate. He shares his journey from military to business, emphasizing the importance of leadership and authentic connections. The conversation dives into navigating cold calling in land investment, innovative pricing strategies, and the transformative power of coaching. Justin also discusses the impact of authenticity on one's legacy, advocating for value-driven ventures over mere financial gain.
Justin Piche emphasizes the importance of personal drive in entrepreneurship, motivated by a desire for family flexibility and self-improvement.
The structured approach of Justin's team, with clearly defined roles in acquisitions, sales, and support, enhances operational efficiency and productivity.
Deep dives
Transition from Corporate to Land Investing
Justin Pichet shares his journey from serving as a U.S. Navy submarine officer to thriving in the land investment sector after corporate stints at Amazon and ExxonMobil. He entered the land market in 2021 and has since developed a successful seven-figure investment business with over 100 deals closed, demonstrating significant growth and achievement in a relatively short timeframe. His motivation for pursuing entrepreneurship stems from a desire for greater flexibility to spend time with his family, highlighting the personal drive that often fuels business success. Justin emphasizes the importance of education and self-improvement, having invested extensively in coaching and training to enhance his skills and operational effectiveness.
Effective Team Structure
The structure of Justin's team is designed to optimize functionality across various areas, including acquisitions, sales, and administration. With 21 team members, he breaks down roles into three main components: acquisitions, sales, and support functions like financing and administration. Each segment has defined responsibilities, with a focus on lead management and negotiating, which allows for a streamlined approach to handling leads and closing deals. This clear delineation of roles not only facilitates efficiency but also enables team members to support each other in achieving overall business objectives.
Cold Calling Strategies and Lead Qualification
Cold calling serves as a crucial entry point for lead generation in Justin's business model, with a team of six cold callers focused on establishing initial contact. Each call aims to triage potential leads by gauging the seller's desire to sell, whether the buyer is interested, and the property's pricing expectations. Instead of directly offering prices, the team engages in strategic questioning to elicit information from sellers while also building credibility. This method allows for a higher quality of leads, with Justin indicating that around 70% of sellers provide a price during these conversations, which subsequently directs follow-up and negotiation efforts.
Cultivating a Positive Company Culture
Creating a positive and engaging company culture is a priority for Justin as he leads a remote team. Strategies include celebrating team member milestones such as birthdays, which fosters a sense of community and employee satisfaction. He acknowledges the challenges of remote work, where individuals can feel isolated, and actively works to counter that through regular communication and team-building activities. This commitment to culture not only improves employee morale but also enhances overall productivity, illustrating the impact that positive workplace dynamics have on business outcomes.
Justin Piche is the CEO and Founder of Scout Land Group, a real estate company dedicated to creating affordable land ownership opportunities. A seasoned entrepreneur and US Navy veteran, Justin leads a 7-figure land investment and development business, completing over 100 successful land deals. Beyond his business, Justin offers 1:1 coaching and consultation, helping others navigate the land investment landscape with expertise.
Watch Justin's Ground Game Podcast launched on October 14, 2024!
Website: Scoutland.com and Justinepiche.com
📈 2024 ACHIEVEMENTS
• $10M+ in Client Acquisitions
• 5M+ Cold Calls Completed
• 4 Clients Exceeding $1M Revenue
• Multiple Full Land Team Operations Built
• Host of Legends of Land Show