The GaryVee Audio Experience Vayner X Presents: Marketing For The Now - TikTok Edition | GVAE Top Podcasts of 2022
Dec 28, 2022
Kalen Thornton, CMO of Gatorade and former marketing leader at Nike, discusses the evolving landscape of TikTok marketing. He highlights effective strategies for brands, emphasizing the importance of genuine content. The conversation explores TikTok's role in popular trends like Squishmallows, showcasing how organic engagement can drive community connections. Thornton also shares insights on navigating career pivots in marketing and the impact of emerging technologies on brand strategies.
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Platform-Specific Content
- Be visible, relevant, and loved by appearing authentically on all platforms.
- Tailor creative content specifically for each platform, understanding its unique characteristics.
Presence over Perfection
- Sometimes, just being present and active on a platform is better than waiting for a perfect campaign idea.
- Don't be lame—ensure content is native and resonates with the platform's audience.
Organic Chipotle Moment
- Chipotle's TikTok success started with an organic moment: an employee's unique lid-flipping technique.
- This was amplified by an influencer who genuinely loved the brand.