The Side Hustle Show
627: From $30/hr to $300/hr: The Software Consulting Playbook
Aug 29, 2024
Kristi DaSilva, an expert in software consulting, shares insights from her work with DaSilva Life, helping small businesses integrate tools like HoneyBook and ClickUp. She discusses the Piggyback Principle, highlighting how it’s easier to leverage existing demand. Kristi delves into her transition from virtual assistance to software consulting, the importance of niching down, and strategies for client attraction. She also emphasizes the power of educational content and effective social media engagement to enhance client relationships and drive conversions.
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Quick takeaways
- The Piggyback Principle emphasizes leveraging existing demand in software tools to achieve faster business growth with less effort.
- Christy DaSilva's journey from personal assistant to specialized consultant showcases the importance of niching down for higher earning potential.
Deep dives
The Piggyback Principle
The piggyback principle highlights the advantage of building a business on existing demand rather than creating it from scratch. By leveraging the popularity of established software tools, entrepreneurs can more easily gain traction and visibility in their niche. This strategy, termed SWAS (Software Weakness as a Service), involves offering consulting or support services that complement popular software products. By riding the wave of a product's popularity, business owners can secure quicker results and more efficient growth.
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