This episode is all about making use of the Piggyback Principle — why it's easier to fill demand than to create it from scratch.
Just like how kids would rather get a piggyback ride than walk because it's easier.
The same is true in business — this strategy allows you to ride the wave of success software products are experiencing to catch that rising tide and get better, faster results with less work.
To help illustrate this, I connected with Kristi DaSilva from DaSilvaLife.com.
DaSilva Life helps small businesses build success by setting up and integrating two popular software tools, HoneyBook and ClickUp, into their workflow and operations.
This earns her thousands of dollars per project along the way.
Tune in to Episode 627 of The Side Hustle Show to learn:
- how to use the Piggyback Principle to build on what's already popular
- how to combine software with consulting or services to add value
- how to guide your audience with clear calls to action in every piece of content
Full Show Notes: From $30/hr to $300/hr: The Software Consulting Playbook
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