Kristi DaSilva, an expert in software consulting, shares insights from her work with DaSilva Life, helping small businesses integrate tools like HoneyBook and ClickUp. She discusses the Piggyback Principle, highlighting how it’s easier to leverage existing demand. Kristi delves into her transition from virtual assistance to software consulting, the importance of niching down, and strategies for client attraction. She also emphasizes the power of educational content and effective social media engagement to enhance client relationships and drive conversions.