Better Brain Fitness (a Brainjo Production) How To Thrive In An Always On World, with Dr. James Hewitt
Sep 9, 2025
Join Dr. James Hewitt, an expert in sustained performance from his background in competitive cycling, as he shares insights on thriving in today's fast-paced world. He critiques the obsession with metrics in wellness trends and warns against the dangers of 'hyper-optimization.' Discussing cognitive load in modern work, he addresses the pitfalls of 'productivity theater' and emphasizes effective practices. Dr. Hewitt also reveals techniques for maintaining balance and avoiding burnout, suggesting a holistic approach to productivity and well-being.
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From Cycling To Cognitive Coaching
- James Hewitt started in professional cycling and transitioned to coaching after retiring from racing.
- He incorporated workplace cognitive load into training after noticing work stress disrupted athletes' physical performance.
The Rise And Pitfalls Of Hyper-Optimization
- Awareness of human performance has exploded, spawning both useful tools and a cult of hyper-optimization.
- Overfocus on measurement and flashy protocols often misleads people and erodes real wellbeing.
Three Biases That Mislead Performance Fans
- People are seduced by neuroscientific-sounding claims and precise numbers that overstate evidence.
- James warns of biological plausibility bias, seductive neuroscience language, and precision bias influencing decisions.
