Strategy Simplified S9E4: BCG Case Interview: Airline Subscription
Dec 16, 2022
Rafa Lellis, ex-McKinsey Sr. Business Analyst and Management Consulted coach, leads a BCG case interview on a potential airline subscription service. They analyze market opportunities, revenue potential, and implications for business class subscribers. They explore risks, strategies for acquiring customers, and improving question-asking skills. The case ends with recommendations and feedback on the interviewee's performance.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Strategies for Case Interviews
01:39 • 4min
Analyzing Market Opportunity, Financial Implications, and Competitors for Domestic Flight Subscription Model
05:34 • 6min
Analyzing Revenue Potential of Different Segments
11:06 • 18min
Implications for Business Class Subscribers
29:01 • 7min
Analyzing Revenue Opportunities and Risks for an Airline Subscription Model
36:20 • 2min
Improving Framework and Asking Questions
38:42 • 28min
Answering the Case Question and Providing Recommendations
01:06:44 • 4min