S9E4: BCG Case Interview: Airline Subscription
Strategy Simplified
00:00
Analyzing Market Opportunity, Financial Implications, and Competitors for Domestic Flight Subscription Model
This chapter focuses on analyzing the market opportunity, financial implications, and competitors of an airline operating in the US domestic flight market. It highlights the importance of understanding market size, growth, potential demand, ticket prices, customer lifetime value, competitor response, and increasing switching costs.
Transcript
Play full episode
