
S9E4: BCG Case Interview: Airline Subscription
Strategy Simplified
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Analyzing Revenue Potential of Different Segments
The speakers analyze the revenue potential of different segments (budget, coach, business, and luxury) from an airline subscription model. They calculate the revenue from each segment based on the price per ticket and the number of flights. They compare the revenue from the subscription model with the traditional payment model and determine that the luxury segment would generate the highest revenue through the subscription model.
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