The Gstaad Guy Podcast Alex Ikonn: Creator of The 5-Minute Journal – Gratitude, Kindness, Entrepreneurship, & Designing A Life of Meaning
Aug 20, 2025
Alex Ikonn, an entrepreneur and creator of The 5-Minute Journal, shares his inspiring journey from financial struggles to building a global brand. He dives into the importance of resilience, designing a meaningful life, and the transformative power of gratitude. The conversation emphasizes balancing entrepreneurship with kindness, the significance of vision boards, and how personal experiences with hardship can foster growth. Ikonn also reflects on the value of authenticity and the role of positive connections in creating a fulfilling life.
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Childhood Hustle Shaped His Business Sense
- Alex sold flowers as an 11-year-old immigrant to earn money and learn sales basics.
- That early hustle taught him margins, charisma, and entrepreneurship fundamentals.
YouTube Turned Hair Extensions Into Millions
- Alex and Mimi built a massive YouTube hair channel after sourcing extensions from Alibaba.
- The channel reached hundreds of millions of views and made their first million in their mid-twenties.
Don't Do 50/50 Ownership
- Avoid 50/50 business splits because they create stalemates and decision deadlocks.
- Ensure one founder can make final calls or be prepared to buy out partners later.
