The Gstaad Guy Podcast

In this podcast, Nicolas Bijan, founder of NB44 and son of iconic designer Bijan, shares insights from a life rooted in excellence and legacy. He discusses the pressures of privilege and the importance of hard work, humility, and respect. Nicolas reflects on how his father's lessons shaped his identity, balancing family and business while navigating grief. He emphasizes the responsibility of building a legacy that is earned daily, along with the value of genuine connections and the essence of true luxury in the fashion industry.

In this episode, The Gstaad Guy sits down with tech entrepreneur and human optimisation pioneer Bryan Johnson to explore the ideas, trade-offs, and motivations behind Blueprint, his controversial and cutting-edge protocol to reverse ageing and extend biological youth. The conversation unpacks the science of longevity, the measurable impact of sleep, nutrition, and cellular regeneration, and how our perception of health is being completely redefined by technology. Bryan speaks openly about the sacrifices behind his routine, the psychology of motivation, and the role of superintelligence in reshaping not just what we do, but who we are. (00:00) Intro ✨ (02:52) Former Life ⏪👤 (05:05) The Bargain 🤝🏻👌🏼 (06:07) Sleep 😴 (07:15) Health vs. Work 🍎💊💼 (10:11) Health Is Cool 🍎😎 (13:14) The Journey 🚗 (14:08) “The body is god” 👤👑 (15:37) “Added years or quality of life?” 📅🧘🏻 (16:39) “Stopping everything” ✋🏻🛑 (19:35) “Superintelligence & health problems” 🧠😷 (21:20) “Where are we as a species?” ❓🧑‍🤝‍🧑 (24:06) “Sun exposure” ☀️ (25:44) “Where to live”📍🏠 (28:43) “Sleep is antisocial” 😴🤐 (30:12) “Health decisions” 🍎🤔 (34:56) “Archetypes of Don’t Die” 🦁💊 (36:42) Growth Vectors 📈 (40:18) “Health as a status signal” 🍎✅ (43:13) “Speed of aging” ⏳👴🏻👵🏻 (46:50) “Bad things can happen” ☣️ (49:02) Extra Virgin Olive Oil 🫒🫙 (50:17) À La Poubelle vs. Fantastique 🗑️✨  

In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so advanced it was banned by the NBA. The conversation dives into what it means to build a brand with authenticity at its core, and how vision, process, and purpose have shaped APL’s rise in the luxury performance category. From engineering innovation based on real needs, not hype, to defining what credibility means in today’s culture-driven landscape, Adam and Ryan share how dreaming big, staying focused, and listening closely can drive true impact. Filmed at Nobel LA’s St. Ives property. Timestamps: (00:00) Intro ✨ (03:12) Genesis of APL 🌱👟 (05:36) Induction into the CFDA 🤝🏻🏛️✍🏻 (07:30) From vision to reality 👁️😌 (08:42) “Luxury Performance Category” ✨👟 (10:21) “Making the right decisions” ✅⚖️ (12:14) Pursuing an idea 💡🏃 (15:50) Confidence 😎💪🏻 (17:55) The disbelievers 😲 (20:08) Logos 🔲 🔠 (21:48) “Tackling a new silhouette” 🆕 (24:56) “Positioning of APL” 🎯 👟 (29:40) “Love for obsession” ❤️ 😵‍💫 (31:39) “Vision, POV, Perspective” 👁️ (34:58) “Design & Colour” ✍🏻 🎨 (37:47) “Taste” 🤌🏻 (41:10) “Process” 🔄⏳ (43:40) “Inspiration” 💡🎨 (46:44) “Moments of defeat” ⏳😫 (49:01) “Learning from failure” 📚🧠❌ (54:15) À La Poubelle vs. Fantastique 🗑️✨  

In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age. This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on their role in sparking the global handbag charm trend, and how Hirshleifers has consistently stayed ahead of the curve through bold buying choices and a sharp eye for what’s next. They go on to share how they've developed a unique presence online, and how the boutique continues to stand out through its carefully curated mix of legacy labels and emerging designers. Filmed at Casa Cipriani New York’s Liberty Corner Suite. Timestamps: (00:00) Intro ✨ (04:20) Family businesses 🧑‍🧑‍🧒‍🧒 💼 (07:00) Social media journey📱🚀 (08:30) Unique collections 🌟 (10:00) “Are you inspired by other stores?”💡🛍️ (10:56) Relationship with Virgil Abloh 👑 (13:28) Handbag charms 🔗👜 (15:02) Growth & change of life 📈🌱 (17:18) Category of style 🔠 😎 (20:26) Tips for business 💡🏢 (22:28) Working with family 🧑‍💻👩‍💻👨‍💻 (23:16) “Approach to business” 🎯 💼 (25:47) Detaching from the family business ⛓️‍💥 🧑‍🧑‍🧒‍🧒 💼 (28:27) “Decision making process for stocking brands?” ⚖️ (29:40) À La Poubelle vs. Fantastique 🗑️✨   (32:16) Age to wear designer pieces 🔞👗👕

In this conversation, Eric Schmidt, the former CEO of Google and a visionary in technology, discusses the delicate balance between gratitude and human values in an age of rapid AI advancement. He emphasizes the ethical responsibilities of tech leaders, the importance of reducing friction for productivity, and the shift from scarcity of resources to scarcity of attention. Schmidt also reflects on the implications of hyper-intelligence and the role of algorithms in shaping our choices and interactions. His insights offer a profound look at how to navigate the complexities of modern life.

Will Welch, Editor-in-Chief of GQ, dives into the interplay of fashion and journalism. He explores how traditional media is evolving, stressing the importance of genuine storytelling in a digital age dominated by algorithms. Welch debates the nature of virality and asserts that authenticity is key to lasting success. The conversation touches on balancing creative freedom with brand heritage, and celebrates the value of kindness in fashion, all while maintaining GQ's role as a global creative community.

In this conversation, Wisdom Kaye, a Nigerian-American fashion model and TikTok star, shares his journey from mechanical engineering to dominating the fashion scene. He discusses the importance of authenticity while navigating the digital age and breaking industry norms. Wisdom emphasizes blending luxury with accessibility, inclusivity in fashion, and the value of genuine connections. He also touches on his past as a beatboxer and the significance of timing in content creation. It's a lively exploration of style, expression, and the future of influence.

In this episode, The Gstaad Guy chats with jewelery designer and business owner Nadine Ghosn of Nadine Ghosn Fine Jewelry, to discuss building a brand from the ground up, why not fitting-in can be a strength, and how to stay creative in an industry that often plays it safe. Nadine Ghosn is a Lebanese-Brazilian jewelery designer known for her playful and unconventional pieces that mix high-end jewelry with a youthful playfulness, from diamond studded burgers to pencil-shaped bracelets. Her pieces blend pop culture references with luxury craftsmanship, often redefining the perception of what luxury jewelery can be. Filmed at Nobel LA’s St. Ives property. Timestamps: (00:00) Intro ✨ (02:24) “Why Jewelry”? 💍 (05:40) Inspiration behind Poubel 🗑️ (06:50) “Playful luxury” and self-expression 💳🎨 (10:00) “Beauty of life” ☯️ (10:30) Collaborations 🤝 (13:35) “Taking a risk in life” ⚠️ (16:22) “Right time and moment” ⌚️ (20:12) Meaning of Success 🙌🏻 (23:05) Loneliness 😔 (29:20) Building a business & personal life 📝🧑‍🧑‍🧒 (31:11) Internal struggle 😩 (35:06) Personal Growth & Development 📈 (37:25) Gratitude 🙏🏼 (39:24) Being an introvert 😶‍🌫️ (46:28) Privacy 🔒 (51:22) Advice 💡🗣️ (54:17) À La Poubelle vs. Fantastique 🗑️✨

In this engaging discussion, Daniel Humm, a Swiss plant-based chef and visionary behind Eleven Madison Park, shares his insights on fine dining and sustainability. He reflects on his formative years in Switzerland and the deep bond with nature that shaped his culinary journey. Humm critiques traditional luxury in dining, advocating for emotional connections over superficiality. He discusses the importance of incremental changes for restaurant sustainability and highlights the proactive 'Meatless Monday' movement as a step towards conscious eating.