The Gstaad Guy Podcast

The Gstaad Guy
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Aug 6, 2025 • 1h 3min

Ep. 12, Stefan Sonnenfeld: Founder of Company 3 – “Da Vinci of Colour Grading”, Movies, Discipline, Working With Apple

Stefan Sonnenfeld, a legendary colorist and founder of Company 3, discusses his influential career in shaping iconic visuals for film and advertising. He reflects on transitioning from law enforcement to the creative world and reveals how he balances passion with discipline. Stefan delves into the art of color grading, its emotional impact, and his pioneering work with Apple, noting Steve Jobs’ meticulous attention to detail. He also shares insights on biohacking and achieving optimal health to maintain creativity and productivity in his demanding industry.
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Jul 30, 2025 • 53min

Ep. 11, Georgios Frangulis: Founder of Oakberry Açaí – Entrepreneurship, Resilience, F1, & Building a Premium Brand Against the Odds

Georgios Frangulis, the visionary behind Oakberry Açaí, shares his inspiring journey from battling cancer to creating a global premium brand. He discusses the challenges of launching a business with limited resources and the importance of resilience and vision. Georgios dives into the strategic evolution of Oakberry, including its exciting sponsorship of the BWT Alpine Formula One Team. He reflects on overcoming doubt, the significance of trusting in oneself, and crafting a luxury brand identity, all while maintaining a commitment to personal and professional growth.
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Jul 23, 2025 • 1h 11min

Ep. 10, Benjamin Paulin: Founder of Paulin Paulin Paulin – “The Dune” Sofa, Design Lineage, & Reimagining Everyday Form

In this episode, The Gstaad Guy sits down with designer and creative mind Benjamin Paulin to explore how design, culture, and heritage intersect in his evolving body of work. As the son of legendary furniture designer Pierre Paulin, Benjamin brings a unique perspective on honouring tradition while pushing the boundaries of form and function. The conversation unpacks the balance between art and design, the role of modularity in shaping how we live, and the tension between legacy and pop culture. Benjamin also reflects on the discipline of designing with constraints, how limitations can sharpen creativity and give rise to ideas that are both functional and visionary. Through a lens of innovation and influence, he shares what it means to build a future-forward design language, one piece at a time. (00:00) Intro ✨ (02:01) Echo Of Pierre Paulin 🪑🔊🕰️ (03:49) Passion for Furniture ❤️‍🔥🪑 (04:59) Values ⚖️ (08:32) Art vs. Design 🎨 📐 (09:44) Form vs. Function ⚖️🛠️ (10:57) The Dune 🏜️ 🛋️ (15:49) Paulin & Pop-Culture 🛋️ 🎬 🎤 (19:00) Future of Furniture 🔮🪑 (23:44) Design of The Dune ✏️🏜️🛋️ (26:38) “Passion for design” ❤️‍🔥📐 (33:23) “How Paulin restarted” 🔁🪑👨‍🎨 (36:33) Integrity 🧱💎 (37:58) The Paulin Designs 🪑✨✏️ (40:12) “The living room” 🛋️ 📺 (43:51) “Working without limitations” 🚀🧠🔓 (46:26) “Constraints” ⛓️📏 (48:09) “University of rap” 🎓🎤 (52:09) “Stay passionate” 🧡🔥💪🏻 (56:59) Architects vs. Interior Designers vs. Designers 🏛️🛋️🎨 (58:34) Family & Work 👨‍👩‍👧‍👦 💼 (01:05:18) “Screens are everywhere” 📱💻 (01:06:18) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jul 16, 2025 • 1h 3min

Ep. 9, Nicolas Bijan: Founder of NB44 – Values, Responsibility, Respect, & the Discipline Behind Building a Modern Legacy

In this podcast, Nicolas Bijan, founder of NB44 and son of iconic designer Bijan, shares insights from a life rooted in excellence and legacy. He discusses the pressures of privilege and the importance of hard work, humility, and respect. Nicolas reflects on how his father's lessons shaped his identity, balancing family and business while navigating grief. He emphasizes the responsibility of building a legacy that is earned daily, along with the value of genuine connections and the essence of true luxury in the fashion industry.
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Jul 9, 2025 • 58min

Ep. 8, Bryan Johnson: "Healthiest Man on Earth", Founder of Braintree & The Blueprint Protocol – Longevity, Superintelligence, Radical Health, & Redefining Human Potential

In this engaging conversation, Bryan Johnson, a tech entrepreneur and human optimization pioneer, shares insights about his groundbreaking Blueprint protocol aimed at reversing aging. He delves into the science of longevity and the crucial role of sleep, nutrition, and environmental factors in health. Bryan discusses the psychological aspects of health motivations and the societal shift toward valuing wellness. He also highlights the fine balance between health choices and social expectations, emphasizing community support in achieving longevity.
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Jul 2, 2025 • 1h 4min

Ep. 7, Adam & Ryan Goldston: Founders of APL – Banned by the NBA, Luxury Performance, Credibility, & Innovation That Moves Culture

In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so advanced it was banned by the NBA. The conversation dives into what it means to build a brand with authenticity at its core, and how vision, process, and purpose have shaped APL’s rise in the luxury performance category. From engineering innovation based on real needs, not hype, to defining what credibility means in today’s culture-driven landscape, Adam and Ryan share how dreaming big, staying focused, and listening closely can drive true impact. Filmed at Nobel LA’s St. Ives property. Timestamps: (00:00) Intro ✨ (03:12) Genesis of APL 🌱👟 (05:36) Induction into the CFDA 🤝🏻🏛️✍🏻 (07:30) From vision to reality 👁️😌 (08:42) “Luxury Performance Category” ✨👟 (10:21) “Making the right decisions” ✅⚖️ (12:14) Pursuing an idea 💡🏃 (15:50) Confidence 😎💪🏻 (17:55) The disbelievers 😲 (20:08) Logos 🔲 🔠 (21:48) “Tackling a new silhouette” 🆕 (24:56) “Positioning of APL” 🎯 👟 (29:40) “Love for obsession” ❤️ 😵‍💫 (31:39) “Vision, POV, Perspective” 👁️ (34:58) “Design & Colour” ✍🏻 🎨 (37:47) “Taste” 🤌🏻 (41:10) “Process” 🔄⏳ (43:40) “Inspiration” 💡🎨 (46:44) “Moments of defeat” ⏳😫 (49:01) “Learning from failure” 📚🧠❌ (54:15) À La Poubelle vs. Fantastique 🗑️✨   Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 25, 2025 • 37min

Ep. 6, Lori & Marci Hirshleifer: Owners of Hirshleifers – Legacy, Social Media, Style, Handbag Charms & Reinventing the Family Business

In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age. This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on their role in sparking the global handbag charm trend, and how Hirshleifers has consistently stayed ahead of the curve through bold buying choices and a sharp eye for what’s next. They go on to share how they've developed a unique presence online, and how the boutique continues to stand out through its carefully curated mix of legacy labels and emerging designers. Filmed at Casa Cipriani New York’s Liberty Corner Suite. Timestamps: (00:00) Intro ✨ (04:20) Family businesses 🧑‍🧑‍🧒‍🧒 💼 (07:00) Social media journey📱🚀 (08:30) Unique collections 🌟 (10:00) “Are you inspired by other stores?”💡🛍️ (10:56) Relationship with Virgil Abloh 👑 (13:28) Handbag charms 🔗👜 (15:02) Growth & change of life 📈🌱 (17:18) Category of style 🔠 😎 (20:26) Tips for business 💡🏢 (22:28) Working with family 🧑‍💻👩‍💻👨‍💻 (23:16) “Approach to business” 🎯 💼 (25:47) Detaching from the family business ⛓️‍💥 🧑‍🧑‍🧒‍🧒 💼 (28:27) “Decision making process for stocking brands?” ⚖️ (29:40) À La Poubelle vs. Fantastique 🗑️✨   (32:16) Age to wear designer pieces 🔞👗👕 Learn more about your ad choices. Visit megaphone.fm/adchoices
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40 snips
Jun 23, 2025 • 57min

Ep. 5, Eric Schmidt: Former CEO of Google – Gratitude, Human Values, AI, Hyper-Intelligence, & Throughput

In this conversation, Eric Schmidt, the former CEO of Google and a visionary in technology, discusses the delicate balance between gratitude and human values in an age of rapid AI advancement. He emphasizes the ethical responsibilities of tech leaders, the importance of reducing friction for productivity, and the shift from scarcity of resources to scarcity of attention. Schmidt also reflects on the implications of hyper-intelligence and the role of algorithms in shaping our choices and interactions. His insights offer a profound look at how to navigate the complexities of modern life.
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Jun 23, 2025 • 1h 8min

Ep. 4, Will Welch: Editor-in-Chief of GQ - Fashion, Journalism, Hype, Creative Leadership, Virality, & the Evolution of GQ.

Will Welch, Editor-in-Chief of GQ, dives into the interplay of fashion and journalism. He explores how traditional media is evolving, stressing the importance of genuine storytelling in a digital age dominated by algorithms. Welch debates the nature of virality and asserts that authenticity is key to lasting success. The conversation touches on balancing creative freedom with brand heritage, and celebrates the value of kindness in fashion, all while maintaining GQ's role as a global creative community.
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Jun 23, 2025 • 58min

Ep. 3, Wisdom Kaye: Fashion, Internet Fame, Content Creation, Luxury vs. Expression, and the Future of Influence.

In this conversation, Wisdom Kaye, a Nigerian-American fashion model and TikTok star, shares his journey from mechanical engineering to dominating the fashion scene. He discusses the importance of authenticity while navigating the digital age and breaking industry norms. Wisdom emphasizes blending luxury with accessibility, inclusivity in fashion, and the value of genuine connections. He also touches on his past as a beatboxer and the significance of timing in content creation. It's a lively exploration of style, expression, and the future of influence.

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