The Gstaad Guy Podcast Ronnie Kessel: CEO of Kessel Group – Motorsport, Family Legacy, & The Pursuit of Perfection On And Off The Track
Dec 24, 2025
In this engaging chat, Ronnie Kessel, CEO of Kessel Group and co-founder of The I.C.E. St. Moritz, dives into his motorsport roots influenced by his father's F1 legacy. He reflects on transitioning from racing to leading a family business, balancing competition with classic car restoration. Ronnie discusses the surge of interest in motorsport, the connection between luxury and racing, and stresses the importance of heritage in automotive culture. He emphasizes the obsessive pursuit of perfection found in brands like Pagani and Ferrari, illuminating the intricate relationship between craftsmanship and performance.
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Childhood Immersion In Motorsport
- Ronnie Kessel grew up immersed in motorsport, following his father around paddocks from age three and inheriting a lifelong passion for cars.
- He credited those childhood experiences for engines and racing entering his blood and shaping his career choices.
Start Racing Early When You Can
- Take early opportunities to race and learn: Ronnie started racing at 14 after his father promised a seat when he was tall enough.
- Use early practical experience to accelerate toward higher levels like Ferrari Challenge and beyond.
Young Succession And Business Shift
- After his father passed in 2010, Ronnie shifted from pursuing full-time racing to running the family business at age 22.
- He expanded the garage into three pillars: Castle Racing, Castle Auto (dealerships) and Castle Classic (restoration/service).