The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his fatherâs passing, Ronnie reflects on the pivotal moments that defined both his career and his character.
The conversation dives into the transition from racing to leadership within Kessel Group, the balance between competition, dealership life, and classic cars, and why heritage matters as much as performance. Ronnie shares his perspective on how motorsport has evolved, the growing intersection of luxury and racing, and the shared values between craftsmanship in fashion and precision on the track. From obsession with perfection to lessons learned at iconic races such as the 24 Hours of Spa, this is a candid look at ambition, responsibility, and the enduring romance of cars.
Filmed in Andermatt, Switzerland.
Chapters:
(00:00) Intro â¨
(03:18) Racing đď¸đ¨
(04:44) F1 & Family đđ¨âđŠâđŚ
(06:49) Sport Today đď¸âĄ
(09:03) From Racing To The Family Business đď¸âĄď¸đ˘
(12:17) Racing, Dealership, or Vintage Cars? đđ
(13:16) I.C.E. St Moritz đ§đ
(14:36) Inheriting Responsibility đ§Źâď¸
(17:18) Then vs. Now âłđ
(19:17) C.A.R.S. đđ
(19:57) Racing As A Fashion đď¸đ
(21:13) Specialising vs. Expanding đŻđą
(25:43) Importance Of Classic Cars & Heritage đđď¸
(27:01) What Do People Think Of Cars? đ¤đ
(30:46) Formula 1 đď¸đ
(34:24) 24 Hours of Spa âąď¸đď¸
(36:43) Intersection of Luxury, Motorsport & Performance đđď¸
(39:46) Shared Values Between Racing & Loro Piana đ¤đťđ§ľ
(40:51) Perfection & Obsession đŻđĽ
(43:37) Lessons Learnt đđĄ
(45:49) Advice To Younger Self đŞđŹ
(50:54) Entering The Automotive World đŞđ
(53:14) Ă La Poubelle vs. Fantastique đď¸â¨
(55:18) Dream Three-Car Garage đ
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