

Turning a Product Into a Platform by Expedia Group Principal PM
11 snips Apr 7, 2020
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Platform Definition
- Platforms are defined by their network effect, where the total economic value exceeds the creator's value.
- This occurs when producers and consumers interact, creating more value for the ecosystem than the facilitating company.
Product vs. Platform Shift
- In the late '90s, companies focused on building brands like Pets.com.
- Later, companies like Apple realized opening products to external contributors (like the App Store) drove more value.
Satya Singh's Career Journey
- Satya Singh's journey included roles at Virgin Atlantic (building tickets) and Lotus Formula One (business analysis).
- He also launched a shoe startup, worked on data products at Discovery Channel, and now works on platform products at Expedia.