The Product Podcast

Turning a Product Into a Platform by Expedia Group Principal PM

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Apr 7, 2020
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INSIGHT

Platform Definition

  • Platforms are defined by their network effect, where the total economic value exceeds the creator's value.
  • This occurs when producers and consumers interact, creating more value for the ecosystem than the facilitating company.
ANECDOTE

Product vs. Platform Shift

  • In the late '90s, companies focused on building brands like Pets.com.
  • Later, companies like Apple realized opening products to external contributors (like the App Store) drove more value.
ANECDOTE

Satya Singh's Career Journey

  • Satya Singh's journey included roles at Virgin Atlantic (building tickets) and Lotus Formula One (business analysis).
  • He also launched a shoe startup, worked on data products at Discovery Channel, and now works on platform products at Expedia.
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