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Turning a Product Into a Platform by Expedia Group Principal PM

The Product Podcast

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How to Grow Your Platform?

In a market place world where you have a supply and demand side of things, you have to first spill the brand, or at least offer something to one of these. Pay pal is a good example, where when paypawl started a, they struggle because they didn't get into the door of big banks. And i think there are some be to be companies wh've done that successfully well. But it's quite hard in the beeto be world, because your customers could be your developers, your customers could be another company. Your customers could be developers. It's really hard to figure out who the customers are. That's been a challenge of we to try and capture the internal

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