Turning a Product Into a Platform by Expedia Group Principal PM
The Product Podcast
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Is Your Product a Platform?
Once theye were companies, now theyre platforms. What does that mean? And how do companies shift from product to platform? Remember, in the previous light, we talked about the addressable market. We talked about what features you want to develop for your customers. I think from a platform perspective, you think of being a facilitator. You want to facilitate conversations between producers and consumers.
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