The Land Man Show The 6 Unsexy Mistakes That Destroy Land Business When They Scale (And How to fix them)
Aug 21, 2025
Scaling a land business isn't just about data and mailers; leadership plays a crucial role. Discover the six often-overlooked mistakes that can sabotage growth, like scaling too quickly or falling into the busywork trap. Learn how to build a strong company culture and effective onboarding processes to enhance performance. The importance of maintaining clear priorities is emphasized, alongside practical feedback loops to ensure standards remain high. Get ready to create a thriving business that can operate without your constant oversight!
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Leadership Determines Scale Success
- Leadership, not markets, is the main failure point for scaling land businesses.
- The company falls to the level of its standards the moment the founder steps out of a department.
Repeat Mission And KPIs Relentlessly
- Repeat mission, non-negotiables, and KPIs constantly until they stick in your team's behavior.
- Build company, department, and individual KPIs that directly reverse-engineer your goals.
Promoted Too Fast, Department Blew Up
- Clay promoted a high-performing lead manager into dispositions before the department was built and it failed.
- He had to re-enter the department and learned executive-level work is required to stand up new functions.
