Most land investors don’t fail because of mailers, data, or markets.
They fail because of leadership.
In this episode, I break down the six unsexy mistakes that destroy land businesses when they scale — and how to avoid them.
Here’s what we cover:
- Why your culture will make or break your team (and how to actually build it)
- The rookie mistake of scaling out too fast (and how I blew up a department)
- The trap of focusing on the wrong “busy work” instead of revenue
- How weak onboarding kills performance before it even starts
- The simple feedback loops that keep standards high
- The 85/15 Rule I use to stay focused and avoid “priority whiplash”
If you want your business to grow without you holding every single string, this episode is your roadmap.
👇 Resources mentioned in this video:
📊 Get the KPI Sheet we share with clients 👉 https://land-man.kit.com/kpi-land-investors-6-figure
🔁 Land Architect OS (Direct Mail Templates, Comping Sheets, SOPs)
👉 https://land-man.kit.com/land-architect-os-framework
📊 LandStats → https://www.land-stats.com/?via=clayton
🌎 LandPortal → https://landportal.com/claytonhepler
💥 Use code CLAY for 1,000 FREE records!
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