723: Create Visibility for Your Work, with Melody Wilding
Mar 3, 2025
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Melody Wilding, an executive coach for high-achievers and contributor to Harvard Business Review, shares insights on creating visibility for your work. She emphasizes that good work alone isn't enough; self-advocacy is crucial. Melody introduces the ‘story bank’ concept to help craft compelling narratives about achievements. She discusses the importance of communicating accomplishments and maintaining proactive relationships. It's all about ensuring your work is recognized while supporting the team's goals and enhancing overall visibility.
Visibility is essential for career advancement, as relying on the assumption that good work will be recognized often leads to missed opportunities.
Creating a personal story bank allows professionals to effectively communicate their accomplishments, shaping how their contributions are perceived by others.
Deep dives
The Myth of Meritocracy
The notion that good work will inherently be recognized is a common belief that often hinders professional visibility. Many individuals assume that talent and dedication will naturally lead to recognition and rewards in the workplace, but this ideal scenario doesn't reflect reality, particularly in today's fractured attention landscape. With busy leaders managing multiple responsibilities, outstanding work can easily be overlooked amidst competing priorities. Therefore, actively creating visibility for one's contributions is crucial to ensure that achievements do not go unnoticed.
Beyond Self-Promotion: The Need for Visibility
Many professionals fear that advocating for themselves equates to self-promotion or bragging, yet it is essential to frame visibility differently. Instead of shying away from showcasing accomplishments, individuals should focus on how to communicate their contributions in alignment with organizational goals. Presenting challenges as growth opportunities and contextualizing contributions help foster a more positive perception of visibility. This reframing encourages professionals not to see visibility as an optional task but as an obligation to inform relevant stakeholders about their work.
The Importance of a One-Year Vision
Establishing a one-year vision serves as a critical framework for enhancing visibility within a professional context. By envisioning where one wants to be in a year, individuals can selectively highlight their work that aligns with their long-term career objectives. This targeted approach prevents getting pigeonholed into roles that do not reflect one's aspirations, such as being seen solely as a crisis manager. Identifying and focusing on promotable work that resonates with the strategic direction of the organization also strengthens professional narratives.
Building and Utilizing a Story Bank
Maintaining a story bank is an effective strategy for documenting and expressing professional achievements and contributions. This structured tool lets individuals capture meaningful experiences, enhancing their confidence and readiness for performance reviews or unexpected networking opportunities. Setting aside time to reflect weekly on accomplishments is key, ensuring that stories are fresh and relevant. A well-curated story bank also helps in articulating impactful narratives, ultimately shaping how others perceive one’s work and capabilities.
Melody Wilding is an executive and leadership coach for smart, sensitive high-achievers who are tired of getting in their own way. She teaches human behavior at Hunter College and is a regular contributor to Harvard Business Review, Forbes, and Business Insider, who named her one of the “most innovative coaches.” She is the author of Managing Up: How to Get What You Need from the People in Charge*.
Good work speaks for itself. It’s a lie many of us have wished was true, but found that there’s actually much more work involved. In this conversation, Melody and I discuss what really helps in creating more visibility.
Key Points
Good work does not speak for itself.
Our fear of appearing self-promotional can hinder the visibility conversations that our leaders and team need from us.
A story will be told about your work. By having stories that you are ready to tell, you get to shape the narrative.
Instead of listing what you’ve done, highlight what you want to be known for.
Give visibility to work that is important to your team, puts you in contact with stakeholders, and impacts that bottom line.
Always have a 3-step pocket update at the ready. Share a (1) project, (2) detail, and (3) result.
Capitalize on casual conversation. Say yes to the right invitations and be the person that keeps the relationship going.