Product Growth Podcast The Ultimate Guide To Growth Marketing And Sales | Shubham Khoker, Head of Growth @ TopMate
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Nov 6, 2024 Shubham Khoker, Head of Growth at TopMate.io, discusses the dynamic world of growth marketing. He emphasizes that growth relies on continuous experimentation, not just repeating past successes. The conversation covers the importance of customer-centric experimentation, the difference between growth sales and traditional sales, and the role of metrics in determining success. Shubham also explores the integration of AI in growth strategies and the need for collaboration across departments to maximize impact. Tune in for actionable insights!
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Growth vs. Traditional Departments
- Growth professionals adapt their strategies based on the company's stage.
- Traditional departments often stick to the same playbooks, regardless of context.
Growth Sales vs. Traditional Sales
- Growth sales is a full-stack approach, handling everything from lead generation to customer activation.
- Traditional sales involves specialized roles for each stage.
Growth Sales in India
- In India, sales roles sometimes have a negative connotation, leading some to prefer the "growth" title.
- This can create confusion about the actual work involved.