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10min chapter
The Ultimate Guide To Growth Marketing And Sales | Shubham Khoker, Head of Growth @ TopMate
Product Growth Podcast
The Evolution of Growth Roles
This chapter explores the transformation of growth-related positions in businesses, emphasizing the shift from traditional marketing and sales to more integrated and adaptive roles. It highlights the importance of flexibility in growth strategies as companies mature and face shifting market dynamics. Additionally, the chapter discusses cultural perceptions of growth versus traditional sales roles, especially in the context of societal validation in different regions.
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