No BS Advice to Build Company Culture in 2025 w/ Steph Jenkins @ PandaDoc | Ep. 270 (Lead)
Dec 5, 2024
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Steph Jenkins, VP of Global Sales at PandaDoc, shares her journey through sales leadership roles at notable companies like Glassdoor. She highlights the importance of structured one-on-ones for actionable feedback, encouraging leaders to ask insightful questions. The discussion delves into fostering a strong team culture through radical candor sessions and skip-level meetings. Jenkins emphasizes focusing on strategic priorities and building trust to enhance communication, ultimately driving long-term success for sales teams.
Sales leaders should enhance team culture by sharing impactful customer stories to foster emotional connections and drive motivation.
Regular one-on-one meetings and open communication can proactively address team challenges, building trust and improving overall performance.
Deep dives
Mission-Driven Leadership
Sales leaders must inspire a strong belief in their product among team members. Instead of focusing on individual success stories in team meetings, leaders should share customer stories that highlight how their product solves real-world problems. For instance, sharing the success of a customer that supplies breathalyzers for vehicles can help sales reps connect emotionally with the mission behind their work. This approach encourages sales reps to share meaningful narratives about how they contribute to the greater good.
Structured One-on-Ones
Implementing regular one-on-one meetings with team members can enhance communication and address issues proactively. By scheduling these sessions quarterly, leaders can closely follow up on personal and professional well-being while identifying recurring themes among team members. Asking consistent questions allows leaders to gauge what is working, what isn't, and how they can better support their staff. This practice fosters an environment of trust and encourages employees to share insights and ideas that can improve the team's performance.
Leveraging Product Teams
Sales representatives can enhance communication with product teams by understanding the internal structure and cultivating direct relationships with product managers. Instead of sales leaders making all requests, sales reps should be encouraged to make specific asks themselves, especially when tied to customer interactions. This grassroots approach not only fosters collaboration but also increases the likelihood of getting swift responses to feature requests. By using such strategies, teams can improve responsiveness and ensure alignment between sales and product development.
Cultivating a Positive and Productive Culture
Sales leaders should focus on building a positive team culture by shifting from punitive measures to inspiring intrinsic motivation. Yelling or fostering fear may yield short-term results but ultimately harms long-term motivation and satisfaction. Leaders can drive engagement and collaboration by framing communication around team aspirations and shared goals, thus ensuring that feedback is constructive and aimed at collective success. A strong focus on organizational culture leads to better performance and retention in the competitive sales landscape.
Uncover what’s not working: Use varied questions in one-on-ones, like “If you had a magic wand, what would you change?” or “Where have we let you down in the sales cycle?” to surface actionable feedback.
Run radical candor sessions: Gather reps for skip-level feedback on their manager. Facilitate discussions on what the manager should keep, stop, or start doing, and provide actionable feedback to the manager for growth.
Stay connected with the team: Conduct regular skip-level meetings, whether quarterly one-on-ones or group discussions, to maintain trust and understand team challenges directly.
Lead with strategic priorities: Focus on 2-3 key quarterly initiatives, like improving prospecting systems or revamping coaching processes, to drive long-term business impact beyond daily operations.