The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236
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Oct 20, 2025 Wesley Parkin, the franchise owner of Grounds Guys Keller, shares insights on running a seasonal Christmas lights business. He reveals how homeowners pay and discusses the growing profit margins from year one to three. Wesley dives into effective lead generation methods and the importance of route density for maximizing earnings. He explains the differences between leasing and selling lights, and highlights the potential for commercial installations as a revenue booster. With tips on safety gear and efficient setup, Wesley outlines the path to making $1K an hour during peak season.
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Seasonal Business Can Scale To Millions
- Christmas-light businesses can scale to seven figures with focused effort and commercial clients.
- Commercial accounts can be worth 100x a typical residential job and dramatically change revenue mix.
Pick Channels By Service Type
- Use targeted digital channels for lead gen: LSAs and PPC for landscaping, Facebook ads for holiday lighting.
- Hire a marketing agency to run PPC/LSA and manage organic posting for visual ad creative.
Margins Jump After Year One
- Margins differ wildly between mowing and holiday lighting because of risk and material reuse.
- Holiday-lighting margins rise from ~20–25% year one to 50–60% by year three due to reused material and faster installs.