How to Talk to Customers and Build Rapport

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In this episode I talk with Wesley Parkin from Grounds Guys Keller about how the Christmas lights business really works. We go over real numbers on what homeowners pay, how margins grow from year one to year three, and why commercial installs can completely change your income. We dig into lead generation with LSA, PPC, and Facebook ads, the best time of year to start marketing, and the quick setup and takedown process that keeps this side hustle efficient. We also cover safety gear like Cougar Paws and a pitch wedge, the difference between selling and leasing lights, and how route density can help you hit $1K an hour during peak season. If you’ve been looking for a seasonal business with real numbers and proven demand, this one shows you exactly how it’s done.

Find Grounds Guys Keller at https://www.groundsguys.com/keller-tx/
Follow them on Facebook: https://www.facebook.com

Enjoy!

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