Why Owning Your Audience Matters: AI, Email Newsletters, and the Future of Content

21 snips

Dec 18, 2024

Guest

Tyler Denk

Guest

Ben Cahn

Tyler Denk, CEO of Beehiiv, a platform revolutionizing email newsletters, and Ben Cahn, a humorous podcaster and trader, dive into the challenges of creator monetization. They dissect the pitfalls of platform dependency and the renaissance of email as a top distribution channel. The duo discusses AI's transformative role in business, and how owning your audience is crucial in today's digital landscape. Plus, they touch on Tesla's storytelling power and Argentina's emerging market trends, blending insights with a touch of humor.

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INSIGHT

Platform Dependency Issues

Platform dependency is a recurring problem for creators.
Substack, initially a newsletter tool, is becoming a social network, creating misaligned incentives.

ADVICE

Own Your Audience

Own your audience and control your distribution.
Diversify away from centralized platforms to avoid rug pulls.

ANECDOTE

Klaviyo's Quiet Success

Klaviyo, an email marketing company, has quietly achieved success.
It empowers creators and businesses to own their customer relationships.

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