2min chapter

Trends with Friends cover image

Why Owning Your Audience Matters: AI, Email Newsletters, and the Future of Content

Trends with Friends

CHAPTER

Navigating Ownership and Engagement in Digital Content

This chapter explores the differences between content aggregation and fostering individual creator platforms, comparing their model to Shopify. It emphasizes the importance of creator autonomy in audience ownership and addresses the challenges related to measuring engagement in personal email newsletters.

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