2min chapter

Trends with Friends cover image

Why Owning Your Audience Matters: AI, Email Newsletters, and the Future of Content

Trends with Friends

CHAPTER

The Evolution and Impact of Email Marketing Platforms

This chapter examines Klaviyo's noteworthy entrance into the public sphere and its significant impact on e-commerce, especially within platforms like Shopify. It also reflects on the changing landscape of email marketing, highlighting both emerging companies and critiques of traditional platforms.

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