Embracing LinkedIn to Find Your Voice as a Brand Storyteller with Zainab Olanrewaju

Oct 7, 2024

Zainab Olanrewaju, a passionate brand storyteller from Nigeria, discusses the critical role of storytelling in branding. She emphasizes the untapped potential of platforms like LinkedIn for meaningful narratives, highlighting the importance of authenticity and cultural influences in shaping stories. Zainab reflects on her journey from skepticism to advocacy for storytelling, critiquing generic advice and stressing the need for genuine connections. She also touches on the significance of self-care and sleep in enhancing creativity and productivity.

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INSIGHT

Storytelling's Importance for Brands

Zainab Olanrewaju noticed a lack of brand storytellers, especially on LinkedIn.
She realized that storytelling is essential for brand building and connecting with audiences.

ANECDOTE

Switching Careers

Zainab Olanrewaju switched from science to arts, defying family expectations to pursue writing.
This bold move fueled her confidence to pursue storytelling despite financial doubts.

ANECDOTE

The Vim Story

Zainab shared a story about mistakenly using Vim in rice instead of salt.
This resonated with a Zimbabwean woman who then booked a consultation, showcasing the power of relatable stories.

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"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore." - Zainan Olanrewaju

If you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!

Are you constantly comparing yourself to others and feeling like you're not making any progress? Let's change that today.

Today my guest is Zainab Olanrewaju, a passionate brand storyteller, dedicated to helping businesses thrive through the power of words. Hailing from Nigeria, Zainab's approach to storytelling is influenced by the rich cultural history of West Africa, allowing her to craft narratives that deeply resonate with her audience.

Zainab's journey as a storyteller began with skepticism from others who doubted the financial viability of storytelling. Despite the initial resistance, she remained determined to pursue her passion for writing.

Zainab's conviction in the power of storytelling was further reinforced as she realized the untapped potential for brands to connect with their audiences through compelling narratives. Despite encountering skepticism regarding the relevance of storytelling in the digital age, Zainab remained steadfast in her belief.

Zainab's journey serves as a testament to the profound impact of storytelling in forging connections and enhancing brand engagement.

In this episode, you will learn how to:

Uncover the impact of storytelling on brand success and how it can elevate your business to new heights.
Explore the journey of transitioning to a storytelling career and the opportunities it presents for personal and professional growth.
Discover the pivotal role of the chief storyteller in businesses.
Understand the importance of weaving personal experiences into storytelling.

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