Zainab Olanrewaju

Zainab Olanrewaju, a passionate brand storyteller from Nigeria, discusses the critical role of storytelling in branding. She emphasizes the untapped potential of platforms like LinkedIn for meaningful narratives, highlighting the importance of authenticity and cultural influences in shaping stories. Zainab reflects on her journey from skepticism to advocacy for storytelling, critiquing generic advice and stressing the need for genuine connections. She also touches on the significance of self-care and sleep in enhancing creativity and productivity.