"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore." - Zainan Olanrewaju
If you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!
Are you constantly comparing yourself to others and feeling like you're not making any progress? Let's change that today.
Today my guest is Zainab Olanrewaju, a passionate brand storyteller, dedicated to helping businesses thrive through the power of words. Hailing from Nigeria, Zainab's approach to storytelling is influenced by the rich cultural history of West Africa, allowing her to craft narratives that deeply resonate with her audience.
Zainab's journey as a storyteller began with skepticism from others who doubted the financial viability of storytelling. Despite the initial resistance, she remained determined to pursue her passion for writing.
Zainab's conviction in the power of storytelling was further reinforced as she realized the untapped potential for brands to connect with their audiences through compelling narratives. Despite encountering skepticism regarding the relevance of storytelling in the digital age, Zainab remained steadfast in her belief.
Zainab's journey serves as a testament to the profound impact of storytelling in forging connections and enhancing brand engagement.
In this episode, you will learn how to:
- Uncover the impact of storytelling on brand success and how it can elevate your business to new heights.
- Explore the journey of transitioning to a storytelling career and the opportunities it presents for personal and professional growth.
- Discover the pivotal role of the chief storyteller in businesses.
- Understand the importance of weaving personal experiences into storytelling.
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