Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 41. How to Test New Offers and Pivot Without Rebranding ("Best Of" Episode)
Sep 30, 2025
Feeling stuck on pivoting? Discover how to test new offers without a full rebrand. Learn to treat niching like an experiment—create a targeted offer and gather meaningful feedback. Hear a success story about crafting a quick, effective offer that attracted high-value clients. Understand the importance of specific messaging and charging for pilot offers to minimize risks while maximizing insights. This fresh approach can clarify your niche and enhance your business results!
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Brand The Offer First
- Brand an offer instead of rebranding your whole business to test a niche quickly.
- Create a simple one-page PDF or site and a named offer to start selling immediately.
Kathy’s Executive Roadmap Example
- Annie worked with a client, Kathy, to create an 'executive roadmap' offer without a full brand.
- A quick one-page site and Canva logo let Kathy sell immediately and test demand.
Specificity Draws The Right Clients
- Clarity attracts clients because specific messaging helps the right people recognize themselves.
- Being specific about the problem and audience boosts resonance and response.
