How I Built This with Guy Raz

Houzz: Adi Tatarko

May 30, 2022

Adi Tatarko, Co-founder and CEO of Houzz, shares her inspiring journey from finance to founding a global home design platform. Initially skeptical about entrepreneurship, she transformed Houzz from a personal project to a thriving business with 65 million users. Adi discusses pivotal moments like leaving her finance career for a passion project and navigating the complexities of funding and growth. She reflects on how the emotional significance of home influences renovations, intertwining personal memories with innovative solutions for homeowners.

01:16:59

Episode guests

Adi Tatarko

AI Chapters

Episode notes

Intro

3min

From Home Renovation to Billion-Dollar Community

4min

Navigating Adolescence with Trust and Freedom

2min

From Rescue to Reinvention

18min

From Frustration to Innovation

5min

Foundations of Houzz: Innovating Home Remodeling

12min

Navigating Early Growth and Investment

17min

Leaving Security for a Passion Project

4min

Navigating Growth and Community in Entrepreneurship

17min

10.

The Heart of Home: Memories and Renovation

2min

When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.

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