Adi Tatarko

Adi Tatarko, Co-founder and CEO of Houzz, shares her inspiring journey from finance to founding a global home design platform. Initially skeptical about entrepreneurship, she transformed Houzz from a personal project to a thriving business with 65 million users. Adi discusses pivotal moments like leaving her finance career for a passion project and navigating the complexities of funding and growth. She reflects on how the emotional significance of home influences renovations, intertwining personal memories with innovative solutions for homeowners.

Adi Tatarko, co-founder and CEO of Houzz, shares her journey of turning renovation frustrations into a thriving home design platform. She discusses how personal challenges sparked innovation and the importance of community in overcoming setbacks. Tatarko highlights the transformative power of embracing frustration, both in her entrepreneurial path and in enhancing user engagement. Through her story, she illustrates that adversity can be a catalyst for growth, leading to global opportunities and sustainable success in the marketplace.

Adi Tatarko, co-founder of Houzz and a pioneer in online home design, shares her inspiring journey from home renovation frustration to founding an innovative platform that connects homeowners with design professionals. She emphasizes how frustration can signal opportunities for creativity and community-building. Alongside guests Karen Kavett and Julia Hartz, they explore how overcoming challenges fosters resilience and sparks entrepreneurial ideas, highlighting the importance of adapting customer needs into scalable solutions.