Foundations of Houzz: Innovating Home Remodeling

This chapter explores the birth of Houzz, highlighting the need for a more efficient home remodeling process through personal experiences. It details the journey of two individuals who, in 2008, recognized a gap in the market and sought to connect homeowners with renovation professionals via an accessible online platform. Through community engagement and innovative design, they discuss the challenges and successes in building a resource that enhances communication and understanding in home renovation.

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