The Pursuit of Scrappiness

173. DEEP DIVE in Tiktok & short-form video: tactics & lessons from 1bn views, algorithms, metrics that matter, amateur mistakes, workflows, equipment w/ Elvis Kruze (Eksplodemedia)

Aug 27, 2024
In this discussion, Elvis Kruze, founder of a successful content creation agency, shares insights from helping clients achieve over 1 billion views on social media. He highlights how short-form video, particularly on TikTok, is reshaping engagement strategies. Elvis emphasizes the importance of authenticity and emotional storytelling amid content saturation. He offers practical tips on content execution and common pitfalls to avoid. The conversation also dives into the evolving role of AI in content creation and how brands can forge meaningful connections.
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