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173. DEEP DIVE in Tiktok & short-form video: tactics & lessons from 1bn views, algorithms, metrics that matter, amateur mistakes, workflows, equipment w/ Elvis Kruze (Eksplodemedia)

The Pursuit of Scrappiness

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Harnessing Human Connection in Marketing Strategies

This chapter highlights the significance of integrating a human element into marketing strategies, especially in long sales cycles. It discusses how personal branding and influencers can enhance audience engagement and trust, setting it apart from traditional marketing methods.

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