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173. DEEP DIVE in Tiktok & short-form video: tactics & lessons from 1bn views, algorithms, metrics that matter, amateur mistakes, workflows, equipment w/ Elvis Kruze (Eksplodemedia)

The Pursuit of Scrappiness

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This chapter explores the importance of understanding customer behavior and leveraging data tools like Leadfeeder for effective lead generation in B2B. It highlights the necessity of consistent content creation, particularly through short-form videos, while addressing common pitfalls in social media strategies and emphasizing meaningful engagement metrics over superficial popularity.

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