FINITE: B2B Marketing Podcast for Tech, Software & SaaS #118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok
Jan 23, 2023
Thomas Peham, VP of Marketing at Storyblok, shares his extensive B2B SaaS marketing insights. He dives into the crucial role of content marketing in demand generation and how to kickstart it on a tight budget. Thomas emphasizes prioritizing quality and leveraging direct customer interactions for authentic content. He discusses balancing SEO strategies with creative campaigns and the evolving landscape with AI, urging marketers to focus on creativity. Plus, he hints at Storyblok's exciting venture into more video content!
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From First Marketer To VP At Storyblok
- Thomas started in B2B SaaS marketing as the first marketer at Usersnap and built inbound from scratch.
- That hands-on origin led him to freelance and eventually join Storyblok full-time as VP of Marketing.
Storyblok's Rapid Growth Story
- Storyblok is a headless CMS serving developers and marketing teams with modern content experiences.
- The company grew from ~20 to 230 people in two years while pursuing CMS innovation.
How Storyblok Organised Marketing
- Storyblok's marketing team expanded from two part-time people to about 30 marketers, structured into brand, demand, and marketing services.
- The team includes PR, social, paid, events, content, video, product marketing, and marketing operations roles.