
#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
Balancing SEO-Focused and Campaign-Driven Content
Jodi asks about funnel splits; Thomas describes VIP topic lists, always-on content, campaigns, and content's role through activation and retention.
Play episode from 18:25
Transcript


