FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

00:00

Balancing SEO-Focused and Campaign-Driven Content

Jodi asks about funnel splits; Thomas describes VIP topic lists, always-on content, campaigns, and content's role through activation and retention.

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