FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

00:00

How Content Marketing Became a Core Growth Channel

Jodi asks about content's role; Thomas recounts starting content at Usersnap, the slow build, and scaling inbound traffic to growth.

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