Thomas Peham

VP of Marketing at Storyblok with extensive B2B SaaS marketing experience since 2014, known for building inbound and content-led growth strategies and scaling marketing teams.

Best podcasts with Thomas Peham

Ranked by the Snipd community

Jan 23, 2023 • 27min

#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

Thomas Peham, VP of Marketing at Storyblok, shares his extensive B2B SaaS marketing insights. He dives into the crucial role of content marketing in demand generation and how to kickstart it on a tight budget. Thomas emphasizes prioritizing quality and leveraging direct customer interactions for authentic content. He discusses balancing SEO strategies with creative campaigns and the evolving landscape with AI, urging marketers to focus on creativity. Plus, he hints at Storyblok's exciting venture into more video content!

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