The Game with Alex Hormozi Helping Real Business Owners Get More Customers Live | Ep 957
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Oct 23, 2025 This episode features Unknown Caller, a mortgage broker specializing in VA loans for airline and military pilots, and Corey, founder of a rapidly growing HVAC business. They dive into niche marketing strategies, with tips on using pilot-focused content for lead generation. Alex emphasizes the importance of targeted affiliates over generic realtor partnerships. Corey discusses his company's bottlenecks and the need for scalable technician recruitment. With actionable advice on testimonials and parallel funnels, this conversation is packed with insights for growth-minded entrepreneurs.
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Use Free Clients To Prove Demand
- Get 10 paying customers faster by converting 10 free customers first and using their testimonials to scale.
- Use those early testimonials to shorten the path to more paid customers and better offers.
Measure CAC And LTV By Channel
- Track LTV and CAC by channel rather than averaging across channels to see real performance.
- Break out marketing spend per channel to identify which sources deserve more investment.
Lead Magnet Plus Community Nurture
- Package your course as a lead magnet and funnel pilots into a pilots-only community group.
- Use the group as long-term nurture, run targeted ads to the lead magnet, and offer a free onboarding call to qualify leads.