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Entrepreneurs on Fire
How to Build Thought Leadership on the Front End and Boost Conversions on the Backend Even if You Hate Selling with Yifat Cohen
Apr 23, 2024
24:05
Snipd AI
Yifat Cohen, a thought leadership expert, discusses how to boost conversions and establish credibility. She emphasizes the importance of being genuine, sharing valuable insights, and building trust through success stories. The podcast covers authentic content creation, leveraging social media for lasting influence, and strategies for overcoming sales resistance.
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Quick takeaways
- Authenticity is key to thought leadership, share original ideas generously to establish credibility.
- Reframe sales as a service-oriented approach, focus on helping others to naturally boost conversions.
Deep dives
Building Thought Leadership and Boosting Conversions
To build thought leadership, Ephot Cohen emphasizes the importance of authenticity over gimmicks, encouraging individuals to show their true selves to stand out. She highlights the significance of having original thoughts and generously sharing them to establish credibility and become a trusted authority. By consistently delivering wins and becoming the go-to person for a specific area, individuals can attract a loyal following.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode