005: How Creators Can Get Equity In Their Favorite Companies
Apr 9, 2024
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Join Matt Ragland and Tim Forkin on a lively discussion about creators getting equity in businesses like MKBHD's deal with Ridge and Authors Equity supported by Tim Ferriss. Learn how creators like John Barchard negotiated deals and how Pop Daddy Snacks and Blenders landed partnerships to scale their businesses. Discover how your creator skills can give you ownership in someone else's business.
Creators can gain equity in businesses they didn't found, influencing brand decisions and partnerships.
Leveraging creator skills can lead to ownership opportunities in established companies, boosting business growth.
Deep dives
Riverside FM: The Ideal Tool for Podcast Recording
Riverside FM emerges as the preferred platform for recording podcast episodes due to its user-friendly interface and high-quality audio. The platform's standout feature lies in recording individual audio and video tracks per guest, facilitating seamless editing and post-production cleanup. Additionally, Riverside's AI clip generator streamlines the creation of short-form vertical videos from podcast highlights, enhancing promotional efforts.
Equity Opportunities for Creators: Examples and Insights
The episode delves into equity opportunities for creators, citing instances like Marcus Brownlee's partnership with Ridge and Tim Ferriss and James Clear's roles as founding partners in an author's equity publishing house. The conversation explores the concept of creators gaining ownership in businesses they didn't found, highlighting the potential for creators to have a say in brand decisions and partnerships.
Unlocking Business Growth Through Creator Partnerships
The discussion emphasizes the value of creator-business partnerships, showcasing strategic collaborations like Dion Sanders partnering with Blenders Eyewear, resulting in a phenomenal boost in sales. Examples like these underscore the immense impact of leveraging creators' skills and influence to drive business growth and visibility in the market.
Empowering Creators: Strategies for Building Equity and Opportunities
The episode concludes by inspiring creators to take bold steps in forging equity-driven collaborations and ownership opportunities. From owning part of a local business to partnering with established brands, creators are encouraged to leverage their content creation skills to unlock potential equity stakes, showcasing the power of proactive outreach and strategic value proposition.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.
Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.