The HeyCreator Show

005: How Creators Can Get Equity In Their Favorite Companies

Apr 9, 2024

Join Matt Ragland and Tim Forkin on a lively discussion about creators getting equity in businesses like MKBHD's deal with Ridge and Authors Equity supported by Tim Ferriss. Learn how creators like John Barchard negotiated deals and how Pop Daddy Snacks and Blenders landed partnerships to scale their businesses. Discover how your creator skills can give you ownership in someone else's business.

40:15

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Episode guests

Tim Forkin

Matt Ragland

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Creators can gain equity in businesses they didn't found, influencing brand decisions and partnerships.

Leveraging creator skills can lead to ownership opportunities in established companies, boosting business growth.

Deep dives

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Introduction

3min

Creator Equity and Brand Partnerships

12min

Enhancing Creativity Through Collaboration and Community

2min

Creators' Equity and Revenue Scalability

10min

Exploring Creator Equity in Family Business and Business Collaborations

5min

Courageous Outreach for Partnerships and Equity

5min

Exploring Opportunities for Creators to Gain Business Equity

5min

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.

Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.

(0:00) — Presented by Riverside

(1:45) — Rundown of today’s show

(2:40) — MKBHD’s deal with Ridge

(10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny

(16:31) — James Clear’s new app, Atoms

(20:41) — The two ways creators can get equity in businesses

(21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content

(25:45) — How Pop Daddy Snacks scaled their business by becoming a creator

(29:19) — How Blenders landed Deion Sanders to be their flagship “creator”

(36:33) — The creator skills you have are enough to own someone else’s business

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